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WORK HISTORY

​​Senior Copywriter | Nationwide (in-house agency) | 2018 - 2025​

  • Interpreting briefs and creating engaging copy for websites, apps, email, social, video, print and out of home.

  • Leading on the development of the brand narrative and tone of voice guidelines for two significant rebrands.

  • Ensuring brand consistency across all projects.

  • Writing strategic product positioning documents.

  • Producing member-focused messaging for both B2B and B2C audiences.

  • Leading workshops to train colleagues and external suppliers on tone of voice.

  • Overseeing and advising on creative from designers and fellow writers.

  • Leading on accessibility and inclusion in our tone of voice.

  • Using a range of software, including Adobe, Microsoft and Figma.

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Freelance Copywriter (part time) | 2021 - present

  • Quickly and effectively adapting to different tones of voice to represent a variety of brands.

  • Originating high-quality concepts and copy in response to client briefs from an array of industry sectors.

  • Editing AI-generated content to refine grammatical accuracy, tone and clarity.

  • Projects include web copy, blog posts, advertising, case studies, brochures and tone of voice development.

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​Copywriter | Nationwide (in-house agency) | 2014 - 2018​

  • Writing key communications for the organisation, including new apps copy, social investment narratives, CEO presentations and internal communications.

  • Leading on copy for a high-profile, £50 million housing development project.

  • Writing material for an audience of 15 million people.

  • Working on several large projects and switching between them seamlessly.

  • Managing the creative process, including reviewing work from other writers.

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Creative Marketing Copywriter | Cats Solutions | 2012 - 2013

  • Writing for social media, websites and direct mail.​

  • Clients included Disney, Mind Candy and Tesco.

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Copywriter | Imagine Cruising | 2012

  • Writing press ads and website copy.

  • Managing ad space with national newspapers.

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​Marketing Copywriter | Swindon College | 2011 - 2012

  • Writing press releases, social media, websites and a yearly prospectus.

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VOLUNTEERING

Appropriate Adult | Swindon Youth Offending Team | 2012 - 2024

  • Supporting vulnerable teenagers who have been arrested.

  • Ensuring their health and welfare is upheld during their interview with police and their entire time in police custody.

  • Attending court hearings to support young people and act as a character witness when requested.

 

Referral Order Panel Member | Swindon Youth Offending Team | 2013 - 2024

  • Working with teenagers who have been charged with a criminal offence.

  • Providing support and guidance to them throughout the process of restorative justice.

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Youth Mentor | SMASH Youth Project | 2010 - 2022

  • One-to-one mentoring with vulnerable teenagers.

  • Working with them to help them improve their lives and achieve their goals.

EDUCATION

BA Hons: Geography
University of Birmingham | 2007


Postgraduate Certificate: Childhood and Youth
The Open University | 2012

OTHER THINGS

USA Netball Team | 2023 - present

  • Player on the USA Netball Team.

  • Representing the USA in both mixed and ladies' teams across the USA and internationally.

 

 

Netball Coach | 2015 - present

  • Coaching teams of up to 15 players.

  • Teaching new techniques and strategies, upskilling players and one-to-one coaching.

  • Managing teams on match days.

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